About the Chairman Suku Shah - Olive Tree Trading

Chairman and Managing Director of Olive Tree Trading

Mr.Suku Shah is the chairman and managing director of Olive Tree Trading Pvt. Ltd. who boldly admits he has extravagant, gourmet tastes when it comes to food and drink. A businessman from Bombay who studied in the USA, Mr. SukuShah started Olive Tree with the idea of importing, distributing and marketing quality products in the food and beverage industry that would enhance healthier lifestyles. What began with a simple bottle of olive oil over fourteen years ago is, today an ever-expanding range of ingredients that make every homemaker, restaurant, and chef proud.

Olive Tree:

Olive Tree, based in Pune, stemmed from a need for India’s growing gastronomic interests, influenced by extensive travel and culinary knowledge, the company brought authentic Italian Olive Oil to India over 14 years ago. Olive Tree is an extension of founder, Mr. Suku Shah’s tastes and values. At Olive Tree, the belief is  ‘what you eat is what you are’- that is why only reputed products with a conscience hang from the branches of this Olive Tree.Each product, its ingredients and manufacturing process, is carefully studied before it is added to their product portfolio.

Apart from promoting a healthy lifestyle, Olive Tree also specializes in organic, gluten-free, lactose-free products to offer quality substitutes for people with special dietary requirements; healthy vegan alternatives for dairy like Silk almond & soy milk, Mori-Nu silken tofu, ElOlivo organic & gluten-free quinoa, lowered sodium products like the OleaEuropaea range of hand stuffed olives, baked rye snacks and premium products that include an organic, unfiltered range of extra virgin olive oil, pure olive oil, authentic Italian-style pesto, highest fruit content jams, raw Italian honey, truffle products-black truffle sea salt, truffle & mushroom cream, espresso machines and premium coffee capsules by OleaEuropaea, rich in omega 3 Anchovies & Tuna in olive oil by Rizzoli….

Olive Tree not only has a growing retail distribution chain selling their products with an aim to ensure premium quality products and ease of accessibility, but is also now reaching out to the increasing number of gourmands and discerning families across India, who are willing to experiment at home, through their online store-www.olivetreetrading.com.

Launched in 2012, olivetreetrading.com receives and door delivers orders across India, including the most remote regions, through its logistics partners and own delivery network, from organic to exotic, the perfect ingredients are just a click away.

Olive Tree’s exclusive, dedicated, customs bonded warehousing facility ensures that each product is handled optimally; to keep the quality as fresh as the manufacturer intended, and as enjoyable as the consumer desires. “Right from sourcing, to storage, to delivery, Olive Tree ensures that the freshest and the best products reach each of our customers and culinary partners, because we share their commitment to superior quality and refined tastes,” states Mr. Suku Shah.

Early life:

Mr. Suku Shah grew up in Bombay, studied in Los Angeles and returned to join the family business. He then dabbled in a courier business in Mumbai and crankshaft machining factory in Pune. He sold his crankshaft-manufacturing unit in 2001. He was holidaying with his family when the concept of Olive Tree stemmed; at a dining table in a five-star hotel, Mr. Suku Shah was told if he wanted better olive oil, he would need to import it himself. So he did!

Philosophy:

“Food is serious business, it should be, it feeds our families, it feeds our economy, and both of these are reason enough to put only the best of the world, on every discerning table.” - Mr. Suku Shah

India’s tastes are expanding. Not just in depth but width too. Olive Tree is at the top of this dynamic cultural convergence through their food and is constantly promoting new tastes, and pioneering culinary concepts. Over the years, Olive Tree has satisfied some of the most refined palates, fulfilled culinary experiences, and evolved menus across cultures and will continue to set their benchmarks high to meet today’s ever evolving, wellness-oriented lifestyles.